Could natural gas exports change the Israeli government's trajectory?

THE LEVIATHAN gas field platform off the coast of Haifa(photo credit: MARC ISRAEL SELLEM/THE JERUSALEM POST)

By HERB KEINON 

DIPLOMATIC AFFAIRS: When one’s client is in the midst of a crisis, redirect, divert, and distract the public’s attention to something bigger, preferably better, happening elsewhere.

Spin doctors, those officials employed to interpret events for the media favorably, have many arrows in their quiver. One of the most effective in Israel has been dubbed “bigger elsewhere.”

The “bigger elsewhere” strategy is simple. When one’s client is in the midst of a crisis, redirect, divert, and distract the public’s attention to something bigger, preferably better, happening elsewhere.

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